To reposition JLL’s Capital Markets division with greater clarity and impact, I led creative development on a global campaign that put data, insight, and expertise at the forefront. The concept centred around sharp, editorial visuals and a confident tone of voice—bringing a sense of precision and urgency to the brand’s investment narrative.
I helped shape the campaign’s design system, messaging structure, and motion direction—translating complex market stories into clear, compelling content. The output included social assets, video, event graphics, and modular templates for global rollout. The result: a unified, premium look that elevated Capital Markets as a strategic, insight-led partner.
Banners and Carousels
Videos
