In 2015 my team supported the global marketing team in producing all materials and assets for the 'Refreshing a Global Brand campaign.' This included one-pagers, reports, presentations, videos, animations, and other external marketing materials.
The main part of the work revolved around 5 main debranded case studies that we storyboarded, illustrated and animated. All animations were designed with a virtual camera moving vertically down a canvas as illustrated assets animated on the screen to tell the story.
The main part of the work revolved around 5 main debranded case studies that we storyboarded, illustrated and animated. All animations were designed with a virtual camera moving vertically down a canvas as illustrated assets animated on the screen to tell the story.
The campaign was a huge success resulting in Millward Brown acquiring new clients and retaining the business of existing clients.
