Video Adapt was a high-quality credentials video library put together to answer a demand for client B2B videos that my team in Millward Brown needed to resource for the European market.
I created over 150 different animations, based on our credentials and illustrations style across several product categories, such as Brand Strategy, Creative Development, Channel Optimisation, and more.
Video Adapt was a huge success with turnaround times dropping from weeks to hours for bespoke videos and creating engagement opportunities with existing and new clients.
The tool was so successful that we also rolled it out Globally, rather than to just the European market, and had most of the success in the LATAM and APAC markets, particularly in the Philippines.
