Ad Receiptivity was a external marketing point of view film and animation shot with Sue Elms, Millward Brown's EVP Head of Global Brands. The production was a fairly simple 2 camera setup with a standard studio lighting arrangement, plus backdrop lights and gels. The shoot took a couple of hours on site with the client.
After the shoot I put together a basic edit which we shared with the client and refined, then we started illustrating and animating the various post production cutaways that would play out to the continued voiceover.
All the illustrations were animated in Adobe AfterEffects. The larger illustrations all animated to the recorded voiceover timings, whilst the smaller pieces transitioned in with some level of macro animation as well.
