In 2013 I produced another animation to support the launch of Millward Brown's Meaningful, Different Framework, a holistic brand equity measurement system that helps determine how meaningful (meets consumer needs), different (unique and sets trends), and salient (top of mind) your brand is.
The animation used the Millward Brown logo (cookie) as the central element that other assets would animate with. The 3 distinct sections showcased MDF, supporting brand metrics and talking about Power, Premium, and Potential. I produced all assets and animation elements.
The video was used to support both internal marketing communications and provide external talking points for the client teams to talk with their clients around.
