In 2010 Millward Brown started merging its European operations into one Region alongside North America, LATAM, and APAC.
To aid the internal communications efforts to bring the region together I followed the Millward Brown European CEO, Tim Wragg, around 14 countries and offices: Lisbon, Madrid, Barcelona, Milan, Warsaw, Prague, Budapest, Istanbul, Athens, Dublin, Geneva, London, Paris, Warwick, Amsterdam, and Frankfurt, spending one day in each office filming and shooting before flying onto the next.
It was a packed schedule bringing along a multicamera setup with tripods, radio mics, and lights and ensuring content was backed up and cameras were ready for the following day. On the day content was also produced for our internal marketing specialists and a video edit was produced by the end of the roadshow.
It was a packed schedule bringing along a multicamera setup with tripods, radio mics, and lights and ensuring content was backed up and cameras were ready for the following day. On the day content was also produced for our internal marketing specialists and a video edit was produced by the end of the roadshow.
