As part of JLL’s global rebrand, I helped bring a bold new visual direction to life—developing a vibrant design system that felt confident, modern, and flexible across regions. Working closely with brand, content, and motion teams, I crafted a suite of campaign assets, toolkits, and motion guidelines to support rollout across digital, social, and event channels.
From shaping motion language and typographic treatments to refining visual behaviours for dynamic templates, my role spanned both creative direction and hands-on execution. The result: a brand refresh that balanced strategic clarity with visual energy—setting the tone for a new era of growth at JLL.
