Tasked with branding a new creative workplace in San Francisco’s SoMa district, I developed a visual identity that reflected the building’s modern industrial character and forward-thinking spirit. Inspired by the raw materials and clean lines of the architecture, the brand system pairs refined typography with a bold monochrome palette and flexible grid.
Working across digital, print, and environmental touchpoints, I delivered a full suite of assets—from signage and stationery to marketing materials and web design. The result is a confident, timeless identity that gives 531 Bryant a strong sense of place in a fast-evolving neighbourhood.
