The JLL team in San Francisco asked me to work on a logo for a brand-new building project called 531 Bryant.
Working from only a small sample of initial architectural visualisations, the design needed to fit perfectly with the vision for this property and had to relate to various aspects of the neighbourhood's industrial past and its future as a tech and innovation hub. We took design cues from the building exterior and incorporated its large windows' and muscular metal frames in the design of the logo.
The client was very happy with all the different options and decided to go with the bold version and the window frame that called to the building and to the neighbourhood's industrial past.
