The JLL team asked me to help them with a new branding logo and colour palette for a state-of-the-art medical healthpark in Garland called Valoris.
The ask was to incorporate all aspects of the healthparks services for veterans, including cardiology, neurology, surgery, primary care, and how it helped prepare them for life after service.
I created three options for the client based on this. A Lion as a symbol of strength and courage it gives veterans for the next stages of their lives. A Winged Shield the protects and empowers them to return to full health, and a Bold Eagle, the national bird of the United States as a symbol of pride, strength, courage and focus.
The client was over the moon with the designs and immediately selected the Winged Shield with no amends!
The ask was to incorporate all aspects of the healthparks services for veterans, including cardiology, neurology, surgery, primary care, and how it helped prepare them for life after service.
I created three options for the client based on this. A Lion as a symbol of strength and courage it gives veterans for the next stages of their lives. A Winged Shield the protects and empowers them to return to full health, and a Bold Eagle, the national bird of the United States as a symbol of pride, strength, courage and focus.
The client was over the moon with the designs and immediately selected the Winged Shield with no amends!
