JLL wanted to recreate several (10) sales 2 PDF's in the style of their new (2022) BRAND GUIDELINES. Although the request seemed simple we had to work closely with the client to ensure the final outputs worked with both their expectations and the brand guidelines as the original layout was overcrowded and we also identified that the copy needed updating as well.
Before style
For the design work, we needed to show the client that the new style would require several new pages per document. But we also needed to update the copy. I worked closely with the copywriter to ensure he wrote enough words per page to create a balanced layout. we Then showed them an early example of how the new sales report could look with these changes and instantly won them over.

OUR next steps were to go and talk with the expert teams behind each report to ensure the new copy was both up-to-date and that they approved what it said. They'd never been asked to be involved like this before and saw the appeal of the document being accurate.
Once the new copy was written for all 10 reports, we started designing to the new brand guidelines. This had it's own initial challenges as guideline templates has only been produced for brochures and adverts. So we had to adapt these designs, checking in with the brand compliance team to ensure they were happy, before delivering to the client.
After Style

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