In 2020 I worked with the Kantar New Business team on a pitch for Visa. The client had sent out an RFP and wanted quick responses from interested parties.
Kantar had just updated it's global brand guidelines, so it was a great chance to ensure the proposal stood out and impressed the client. It also meant that all the charts needed to be redesigned to match the new template and also to bring in a client feel whilst very much remaining a Kantar branded look.
As with every brief I take I always try to challenge all stakeholders to accept a light touch on the design and take out any unneeded elements. This allowed me to use two simple colours throughout the proposal that really helped draw the eye, as well as employing a consumer touch to the photography by bringing in a double exposure style.
As with every brief I take I always try to challenge all stakeholders to accept a light touch on the design and take out any unneeded elements. This allowed me to use two simple colours throughout the proposal that really helped draw the eye, as well as employing a consumer touch to the photography by bringing in a double exposure style.
