In 2011 Millward Brown pitched for the Coca Cola European business. We wanted to make an impression on them with a printed report, rather than a PowerPoint document and after discussion with the client team we settled on producing a Coke shaped 'bottle' brochure.

As we put the report together it became obvious this was not going to be a small brochure, ending up at some 3 metres long! This also produced it's own problems finding a printer who wanted the challenge and was willing to put this together for us. Screaming Colour in London rose to the challenge.

The client loved the fresh approach!

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