In 2018 the Kantar Millward Brown team in Germany needed help designing a template for a joint VW and Audi pitch. The challenge with this is that I only had one chance to land the design with the team and make it easy enough for them to populate with their own copy.
As well as providing some strong new high-quality photography I wanted to ensure the key design points stood out as well. To enable this I stripped back colour use, introduced white and copy space, and made sure any key slides had an colour that would sit well with the client.
As well as providing some strong new high-quality photography I wanted to ensure the key design points stood out as well. To enable this I stripped back colour use, introduced white and copy space, and made sure any key slides had an colour that would sit well with the client.
I also needed to anticipate the German team's data visualisation requirements without knowing what it was they wanted to show. I made sure to send them several different styles of graph and visualistation that brought home the style I wanted the design to achieve.
