BrandZ™ is the largest global brand equity platform covering over 100,000 brands across 45 countries. It’s the only brand valuation ranking that measures the contribution of the brand that is validated in market sales.
Each BrandZ report is a major event for our marketing and creative teams and my team worked hard with both internal contributors and our own clients to produce all the content for the day. This included the theme and design for the report, which had to be easily recognisable at a glance as a UK report, whilst maintaining the core brand design of the Top 100 global report.
We also took part in venue selection and planning, previsualisation and mock-up design of the venue for stakeholder signoff. Event collateral, including bags, brochures, flyers, and venue signage was also produced and shipped to the hotel. We also produced on-screen presentation material for speakers (which included liaising with Sir Martin Sorrell), including any filming, animation or video content shot beforehand.
And finally, on-site filming and fast turnaround photography support for the marketing teams would help them keep the report and event trending on social.
This was also the first major UK report for the new team I'd taken over and was a great opportunity to give as many of them key roles in producing content to let them gain the experience of working on this type of marketing event.
