We were asked by Kantar and WPP to make the design for their next Brand event - Disruptive Brands, stand out. Working with the BrandZ experts and within the recently launched Kantar Millward Brown brand guidelines, we identified the story in the data for the event and came back with a design in a very disruptive hot pink.
Throughout all the event materials we used the hot pink colour exclusively whenever a disruptive brand or activity or data point was mentioned.
The event was a huge success with many clients saying the material was very memorable.
