Partnering closely with Latham’s in-house team, I led creative development on a bold campaign designed to elevate the firm’s global litigation offering. The brief called for a fresh, standout approach—one that communicated confidence, clarity, and authority within the framework of the brand.
I crafted a striking visual direction centred on sharp black-and-white photography, bold typography, and refined motion. The creative balanced editorial weight with modern simplicity, delivering a visual language that felt premium and precise across every touchpoint.
The campaign spanned hero films, digital placements, and social media edits, supported by a suite of adaptable assets for global rollout. The result was a cohesive, elevated brand moment that positioned Latham as a formidable presence in the legal landscape.
SOCIAL MEDIA
