Branding a new player in the Payment Technology space, I developed a confident, modern identity for Paytech Industries—positioning the FCA-regulated startup as an innovative partner to the Energy and Banking sectors. The creative direction focused on clarity, impact, and modular flexibility to match the fast-paced, solutions-driven nature of the business.
The work spanned logo design, colour palette development, font selection, and a bespoke presentation system. I established a full-slide typographic style—always lower case, always ending in a full stop—paired with vivid section-specific imagery drawn from AI-assisted tools like Midjourney. The result was a distinctive, future-facing visual language that feels both technical and human.
Alongside the brand toolkit, I delivered a fully structured presentation template featuring master slides for full-bleed hero content, solution overviews, and challenge framing. Built on the Inter typeface, the system is grid-aligned, guide-supported, and designed for rapid internal adoption—bringing both consistency and standout design to Paytech’s communications from day one.
