Adobe came to ME to help them create supporting sales documents. For this topic, they wanted to creatively show how their AI products could work to turn overwhelmed Marketers into empowered marketers.
Adobe had also just updated all its branding, and I had to consider how best to use the new red frame, photography guidelines, and supporting key call-out graphics. The final document also needed to be editable by the client and fit within existing presentations.
I started the project by investigating the brand guidelines, summarising key parts and producing two working ideas. For the photography, I turned to Adobe Stock to source the images I needed, and then using those initial images as image references, used Midjourney to create the second stage.
Option 1 showcased the marketer in a modern office setting using a laptop. The first image needed to show an overwhelmed marketer who wasn't happy with their work. The second image would then show the happier, empowered version. The supporting graphics around them would also update and change to show an increase in productivity.
For option 2 I provided a more futuristic version, with the images showcasing the AI with a blue UI overlay visual on the marketer's face. Again they start off looking overworked and unhappy with no AI. By the second image, AI has changed everything, empowering them to work much more productively.
OpTION 1 ANIMATION
Option 2 Animation
