Microsoft UK CEO Clare Barclay asked us to produce conceptual design work before her presentation at the UK TECH WEEK 2024 conference. The brief was to put together the main visual assets using abstract designs, and later the presentation work. The title slide must be animated and loopable.
OPTION A Featured flowing thin blue layers, taking its lead from Microsofts blue windows 11 theme.
OPTION B was an area Microsoft asked us to explore using some of their abstract cube visuals which were part of a new internal identity.
OPTION used a similar idea to A, with the layers feeling more like a flowing abstract glass structure. The core colour was a purple to blue gradient, which would be seen throughout the presentation and the hero image.
The final design Microsoft chose to go with also used the purple-to-blue gradient, but with a whiter background. We also worked up some mock slides for them to see how the concept would play out throughout the presentation.
