The global account director for Kantar's relationship with Lilly wanted a video to summarise the partnership that the client could use within their own business.
Working with the GAD we worked on the approach for the video and storyboarded the content and messages. We decided that we wanted to show how all the various Kantar agencies worked together to help the client achieve their goals. To support this we decided to present the animation on one large canvas using a virtual camera to navigate the messages with a final pull-out reveal shot at the end.
